We define spam as any email sent to a recipient that has not given their direct permission to be emailed. In other words, your recipients must have given you their permission to be contacted by you, and they should never be surprised to receive it. If they haven’t heard of the company that’s emailing them, it’s spam. Mervis Brothers Jewellers has a strict opt-in only policy.
Mervis Brothers Jewellers does not sell or provide email list or databases. Mervis Brothers Jewellers does not allow the sending of bulk unsolicited commercial emails (SPAM). We have measures in place to check and stop such messages. Abuse of the bulk messaging service can result in your account being suspended or closed, and can result in a fine being levied against you depending on the severity of abuse, and damages incurred by Mervis Brothers Jewellers. You are liable for the repercussions of any misconduct, please read our full legal terms and conditions.
All aspects related to our software development and compliance in terms of the various aspects of bulk marketing is governed by the Electronic Communications and Transaction Act, the Consumer Protection Act, the Protection of Personal Information Act and the CAN-SPAM Act. Mervis Brothers Jewellers acknowledges that it conforms to all the provisions contained within these specific pieces of legislation.
You can send to any recipient that has clearly given you their permission to be emailed about your products/services. They could give you permission by:
You may be asked to provide evidence of the recipient’s opt-in and show that they have given you permission.
Any recipient that isn’t expecting your email or has not heard of the company sending to them will see the email as spam. Email addresses that fall into the below categories below are not allowed on Mervis Brothers Jewellers:
We have several methods in place to approve campaigns and check campaign performance, here's a few of them:
Firstly it is a technical issue; we need to protect the reputation of our IP addresses in order to ensure good deliverability. Bulk unsolicited emails result in spam complaints from recipients. To over simplify the issue for the sake of clarity, spam complaints tend to hang around and contribute to our server’s ranking on various spam filters and mail server rules all over the world. We need those mail servers and spam filters to accept the mass emails that we send on behalf of our clients. So we have to follow the rules and not send junk mail. In the long run this is good for you (if you are our client) as you can be sure of maximum deliverability of your email messages.
Secondly, emailing people without their permission just doesn't make a lot of sense. Your recipient doesn't know who you are or isn't interested in what you're sending, they'll think you are a spammer. Don't waste your time emailing people that don't want to hear from you, it's not a good idea and it will damage your reputation.
Mervis Brothers Jewellers reserves the right to suspend accounts and or recover any losses suffered as a result of unacceptable spamming behaviour. Spamming offences include any of the following:
Points A, B, C and D in this section are deemed to be actions which exhibit non-compliance with the Mervis Brothers Jewellers anti-spam policy and referred to as spam offences. Mervis Brothers Jewellers reserves the right to take appropriate action against any Customer Account that exhibits unacceptable spamming behaviour. The figures mentioned above are far more than the average numbers that can reasonably be expected from any legitimate opt-in email marketing campaign.
In compliance with the South African Electronic Communications and Transactions Act, 21 of 2002 each email address or mobile phone number that the Customer uploads to Mervis Brothers Jewellers must have documented record of where the email address or mobile phone number was obtained from. This means the Customer must keep a record of when and how each subscriber opted in. This information must be made available on request within four working days of the request being issued.
We nominate ISPA as our agent for the purpose of receiving take-down notifications in terms of section 75 of the Electronic Communications and Transactions Act. Internet Service Providers' Association.
(ISPA) Address: PO Box 518, Noordwyk, 1687
Telephone: 010 500 1200
This Spam Policy forms part of your Agreement with us and your Services may be suspended or terminated for breach of this Spam Policy in accordance with the Terms and Conditions. You are responsible for violations of this policy by you or anyone using your account, whether authorised by you or not. If you have any questions, please contact us at email@example.com Brothers Jewellers.co.za.